Steve Jobs: The Game Changer

On August 24, Steve Jobs renounced to his role as CEO of Apple. This announcement immediately affected the market, and Apple shares fell 7% in pre-open trading. The official announcement by Apple board followed, formalizing the appointment of his natural successor – Tim Cook – as CEO.

On August 25 Apple shares fell only 0.65%, less than NASDAQ index that fell 1.95%.

Steve Jobs planned his succession for years, having covered every detail.

On August 15 there were signs that something might be about to happen: the date planned for the launch of his authorized biography by Walter Isaacson (former journalist and former CEO of CNN) was anticipated to November 21 (initially planned for March 6, 2012), and after Steve Jobs death to 24 October 2011.

In Steve Jobs – iCon, by Jeffrey Young, the non-authorized biography, he is referred to as the major rebirth of the management history, and this is indeed the best way to explain how he managed to save Apple from bankruptcy upon his return in 1996. Under the slogan “Think Different” he transformed Apple into the major technological company worldwide, and in the end of July 2011 Apple managed to have more liquidity than the US Government.

It is worthwhile watching (again) the VIDEO and taking in the message.

Here’s to the crazy ones

“Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do.”

With Apple, Jobs did not simply manage change; he was rather the greatest driver of change in the Digital Era. He marked the World and Humanity in a unique and final way in what concerns the industries of hardware, software, digital content distribution (music, video and applications) and animated movies with Pixar (acquired in 2006 by Disney, taking Steve Jobs into the board of Disney, of which he is the major private shareholder with 7%).

Steve Jobs not only changed the World but he himself changed along the years.

Steve Jobs Standford University at 2005:


Lisbon, September 2, 2011

Article published at ,  Diário de Notícias and Meios & Publicidade

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