I would like to thank all of those with whom I had the opportunity to work, to discuss and reflect on the changes that technology, telecommunications and (new) media are bringing to societies.

I would like to give special thanks to:

– Carla Ferreira Borges, for having challenged me to write articles for Meios & Publicidade, the “embryo” of this book.

– The board of Controlinveste and all the elements of my team, for trusting me and for their commitment and dedication to our change management work throughout these last three years.

– Rui Pêgo, my friend and great communications professional, whom I have admired for a long time, and who accepted my request to write the preface to this book.

– Jonathan Epstein, one of the best digital media managers that I have worked with and also a friend, volunteered to do the editing of the english version.

Thank you

Nuno Ribeiro

Lisbon, January 5, 2011