Contents

Managing In The Digital Era

Introductory Note

Acknowledgements

Preface by Rui Pêgo

I – Tomorrow everything can change

II – Managing Change in the Digital Era

III – Visionaries

IV – Changes in the Media Business Model
IV.1 – Content Convergence
IV.2 – Web 2.0 (Social Networks)
IV.3 – Generational Factor

V – Online Advertising

VI – Videogames
VI.1 – The Videogames Market
VI.2 – The Sources of Revenues
VI.3 – The Audiences/Profile of Gamers
VI.4 – Advertising in Videogames

VII – People and Leaders

VIII – Politics

IX – Concentration and Pluralism

X – World Giants

XI – Final Notes

References

On the Author