Posts tagged ‘Apple’

14 de January de 2012

Steve Jobs: The Game Changer

On August 24, Steve Jobs renounced to his role as CEO of Apple. This announcement immediately affected the market, and Apple shares fell 7% in pre-open trading. The official announcement by Apple board followed, formalizing the appointment of his natural successor – Tim Cook – as CEO.

On August 25 Apple shares fell only 0.65%, less than NASDAQ index that fell 1.95%.

Steve Jobs planned his succession for years, having covered every detail.

On August 15 there were signs that something might be about to happen: the date planned for the launch of his authorized biography by Walter Isaacson (former journalist and former CEO of CNN) was anticipated to November 21 (initially planned for March 6, 2012), and after Steve Jobs death to 24 October 2011.

In Steve Jobs – iCon, by Jeffrey Young, the non-authorized biography, he is referred to as the major rebirth of the management history, and this is indeed the best way to explain how he managed to save Apple from bankruptcy upon his return in 1996. Under the slogan “Think Different” he transformed Apple into the major technological company worldwide, and in the end of July 2011 Apple managed to have more liquidity than the US Government.

It is worthwhile watching (again) the VIDEO and taking in the message.

Here’s to the crazy ones

“Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do.”

With Apple, Jobs did not simply manage change; he was rather the greatest driver of change in the Digital Era. He marked the World and Humanity in a unique and final way in what concerns the industries of hardware, software, digital content distribution (music, video and applications) and animated movies with Pixar (acquired in 2006 by Disney, taking Steve Jobs into the board of Disney, of which he is the major private shareholder with 7%).

Steve Jobs not only changed the World but he himself changed along the years.

Steve Jobs Standford University at 2005:


Lisbon, September 2, 2011

Article published at ,  Diário de Notícias and Meios & Publicidade

15 de July de 2011

Age of Discoveries 2.0

It is true that History repeats itself. The Digital Era we are currently living in is very similar to the period of the Discoveries in the XV-XVIth centuries.

In the beginning of 2000, we reached the “Cape of Storms”, with the “Internet bubble”, and many dot.coms went bankrupt, others resisted and new ones emerged.

In the mean time, many have doubled the “Cape of Good Hope”, but there are also “pirates” in the way and a “Treaty of Tordesillas”, this time not between countries, but between companies: Apple and Google. Still, Amazon, Facebook and Microsoft can cross their way, as happened with us Portuguese and our Spanish neighbors whose ways were crossed by other nations (the Netherlands, England and France, …).

These companies are leading the creation of new markets and new (electronic) trade routes, dominated by distribution platforms of applications and contents. That is why we witness a significant war regarding patenting. These are the new frontiers and tolls that have been created in these new markets and routes.

The excitement and success of the recent IPOs in dot.coms – that started with the social network LinkedIn, then with the Russian search engine, and with the online radio Pandora – is explained by the fact that they can also be important platforms that can generate added value in these new markets and trade routes.

How much can Google or Microsoft gain from the integration of their applications in LinkedIn, i.e., a market with 100 million professional users and respective companies? It will all be solved with the “rental” or acquisition of LinkedIn… of course. The market price has already been defined, in this case above 8 billion dollars.

What about Pandora? It has accumulated losses amounting to 90 million dollars in 10 years, and captured 90 million registered users in the U.S. alone (each user at the cost of 1 dollar; it was not that expensive anyway, considering the “bonus” of an excellent content distribution platform). Pandora is a radio platform that will broadcast worldwide, and will be listen to on every device, including car radios. What is the world market value of advertising on the radio (with the possibility to have segmentation per geography, device, profile, and, of course, allowing interaction)? How much can Apple, Google or Amazon pay for the tunes sold via Pandora? Also here, we will have a future rental or sale contract…. right now the market value reaches almost 3 billion dollars.

I hope that, as a navigators’ country, the Portuguese see this new Digital Era as a major and interesting opportunity to create value and economic momentum, since we are a creative people that was always navigated with courage and curiosity and thus discovered new markets.

Portuguese Version

Article published at,  Diário de Notícias and Meios & Publicidade – 15/July/2011